Beers: Beers Colour (SRM) and Bitterness (IBU)
- Simon A
- Jun 21, 2019
- 2 min read
This graphic demonstrates the colours of several beers based on the SRM value provided in PowerBi and the bitterness based on the value of IBU. With a limited IBU and SRM data from https://openbeerdb.com/ to demonstrate a beers bitterness and colour.
The data visualization reveals the colour of the beer based on a SRM value scale of 100 and IBU a bitterness scale of up to 100. Pictures of the beers were inserted below.
Have a look at some of the yellow/ orange boxes. It demonstrates a bitterness that is high (on a IBU scale of 100).
When looking at the data and from knowledge of beer I wanted to test the hypothesis that dark beer is mostly bitter. However, due to the lack of data I was not able to prove this. However, from research beers which use malt are generally bitter and those that kiln some of the ingredients.
The reason it would suggest that when looking at the data it seemed that the darker beers seemed to always have a higher IBU and some lighter beers (yellow) had very low IBU's. When drinking a stout beer it is normally bitter and when drinking some lagers they are generally light on bitterness. In terms of marketing, beers which are lighter tend to appeal to a younger audience whilst the strong bitter types of beers would appeal to an older and more mature tasting audience. Or perhaps this is a culture thing? The Irish and Guiness come to mind.
The insight from this is that further data and research would be required to work on the types of colours and flavours (Bitterness) relating to beers. More importantly, marketers would be interested to know the age and different location (cultures) which would attract different flavours of beers.
PowerBI allows users to create real colour of an object such as a beer (based on a scale) and demonstrate it on a data visualization.
For further beers information visit some of the following websites:
3. https://untappd.com